8 of the Best Digital Marketing Tools to Leverage

8 marketing trends

Here are 8 of the best digital marketing tools to start leveraging in 2020:


If you’re serious about improving your SEO strategy, you’re going to want to check out SEMrush. SEMrush is a highly effective all-in-one digital marketing tool. This tool offers assistance in performing keyword research, position tracking, and identifying backlink opportunities. You can even use this tool to perform a comprehensive technical SEO audit. SEMrush offers free and paid memberships. With a free account, you are limited in your ability to pull data and use some of the tool’s features. This is why we suggest starting out with a 14-day free trial to explore some of SEMrush’s popular functions.


HubSpot is a fundamental instrument for everything inbound. At SMA, we use HubSpot as our CRM and CMS, just as for email promoting, blogging, online life and to construct points of arrival. You can likewise see significant KPIs inside each instrument’s dashboard. In case you’re hoping to become familiar with inbound showcasing, HubSpot Academy offers a huge assortment of confirmation courses that will train you valuable data to assist you with developing your advertising procedure.


Moz offers an incredible choice of both free and paid SEO devices. With the assistance of Moz, you can without much of a stretch perform watchword research, page investigation, backlink examinations and it even has an incredible site-crawler. We strongly suggest utilizing the MozBar Chrome module, which gives moment measurements to any page at the snap of a catch.

Google Analytics

Google Analytics is a must-have for anyone in the digital marketing space. At first glance, this tool can seem a little advanced, but if you use it to its full capabilities, you will receive a ton of insight on how your customers are engaging with your site. If you’re looking to increase your understanding of Google Analytics, we recommend exploring the Google Analytics Academy. This is a collection of free courses that will help you learn everything there is to know about the platform so you can use it to its full benefit.

Screaming Frog SEO

Screaming Frog is a simple to-utilize SEO creeping device. This device gives significant SEO-related data about your website that you can download and keep on record for reference. This spreads elevated level components like HTML, CSS, and Javascript. We like to utilize Screaming Frog to help distinguish any site mistakes that might be affecting SEO. You can interface this apparatus with others like Moz or Google Analytics for much more data.


Canva is an incredible device for making proficient looking illustrations. Regardless of your experience, you can undoubtedly utilize this instrument to make social pictures, CTA catches, and infographics for nothing. Canva offers an enormous determination of layouts, cut craftsmanship, and text styles to assist you with altering your undertaking. This is the ideal instrument for somebody who doesn’t approach further developed structure stages like Photoshop or InDesign.


Hootsuite is an endeavor level online networking the board device that permits clients to store and timetable internet based life content on an assortment of stages. This device can assist you with following the presentation of your internet based life content, figure changes, ROI and track open discussions about your image, item, or administration. Hootsuite offers a constrained free membership and a free, 30-day preliminary proposal for the expert membership.


BuzzSumo is an examination and observing device that can help recognize patterns around explicit subjects. This instrument can assist you with producing websites or online networking thoughts, make high-performing content, screen your image’s presentation and distinguish influencers you might need to consider collaborating with. In spite of the fact that BuzzSumo is a paid instrument, you can enroll for a free 7-day preliminary to test it out before focusing on membership.

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